From enquiry to lead
Travel enquiries need enough context for a useful first response. The public form requests destination and travel details; the private CRM presents leads in an operational dashboard.
CRM
Eliminating per-user CRM pricing for A2A Holidays
A tailored CRM that brings travel enquiries, lead status and follow-up into one team workflow.
Tranz / Engineering in practiceTravel sales operations
The product in context
A2A Holidays publishes a broad catalogue of domestic and international tour packages, with an enquiry form that captures destination, travel date, group size and a message. Its CRM provides the team with a separate place to manage the resulting leads.
Follow-up states
The CRM interface visibly groups leads as New, Yet to Talk, Follow up, Hot, Cold, Won and Lost. This gives the sales team a shared language for the next action and pipeline review.
Built around the team
The supplied project brief describes a move away from per-user CRM pricing. The public website and CRM show the workflow, while the pricing comparison remains a brief-supplied outcome without published cost figures.
Engineering delivery
The live CRM was delivered in two months using Java, Spring Boot, PostgreSQL, React and Next.js. The team included three backend developers, two front-end developers, a UI/UX designer, a team lead and a technical architect.
Explore the source
See the product firsthand.
This public overview focuses on workflow and does not include customer records or account data.
Continue with the connected project.
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